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 19 Blanche Street Belfield NSW 2191 Australia Tel/Fax:(02)9642 2461 Int.(612)9642 2461 info@greenglobe.com.au |
| Uniforms | ||
| We design and manufacture all sorts of uniforms for corporations, clubs, schools etc. | ||
| Uniforms and Personnel Image | ||
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PERSONNEL IMAGE APPAREL 'For cherishing the unity and good love among them and for the common profit.' (Ordnance of "the Guilds and Companies of London" from the times when the livery was so important that to attain membership in an organisation a person had 'to be clothed'. To be recognised - to be counted and relied on requires identity. Latin word IDEM from which our identity stems means "the same" and refers to the characteristic of sameness and the element of continuity. Psychoanalytic definition by Lichtenstein states that it is: 'the capacity to remain the same in the midst of change'. Identity represents the same of all the parts of an individual or a corporate body. Conversely, lack of identity indicates that the parts are not functioning as a unified whole. An individual can develop a sure sense of himself only when he or she are able to find some aspect of others with which a person can clearly identify. We must have a sense of belonging to something before we can have a sense of individuality. Psychological theorists like Maslow, McClelland, MacKinnon, demonstrated that strong self-identification of a person stems from secure relations to distinctive community with which they identify. Such people are "fused" with others who share same aspirations or interests. They are people who "belong"; who have the quality of " Gemeinschaftsgefuhl " (feeling of unity). Numerous studies of successful people revealed that their degree of self-esteem is in direct proportion to their ability to actualize their potentialities. From the above it naturally follows that an individual's self-concept is derived from the social situation. Because the self is in our society always presented in the social situation wearing some form of clothing, the boundaries of the body incorporate one's clothes into the body-image. Clothing is the main factor in establishing identity of the individual to himself as well as to others. It sets the stage for playing the roles that one is expected to play in the theater of life and as in the case of any actor, it assists to portray such life image more convincingly. Appropriate clothing provides psychological security which is necessary in creating individual's attitude towards outside world and rules of morality in "inner space". Among different types of clothing and uniform, an uniform has special significance. It is not something that is worn by everybody, but has exclusiveness of a chosen group. It expresses safety of belonging, generates loyalty and reliability to the group with which it identifies - it creates security of society. Pressures toward conformity also are thought to be related to the need for maintaining harmonious relations with others. It is the sign of social ambivalence to fluctuate in clothing behaviour. Taylor's research gave support to such a theory by demonstrating that interaction-oriented subjects emphasized the maintenance of harmonious group relationships over individualism. (Taylor, L.C.; 1967, "Comformity in Dress"' thesis, Utah State University.) The cogency of one's performance in a given role depends apon the accurate perception of clothing expectations and their subsequent translation into observable and congruent clothing behaviour. In the process of role enactment, the interaction which takes place between the role and the self causes the individual to evaluate himself through the eyes of his role partners, and the concept of self is altered according to express "wholeness of self". Clothing is a part of the "silent language" that is communicated through the use of visual but nonverbal symbols. The internal strength that enables the individual to function independently stems from a sure knowledge of himself. Successful person must have a clear sense of identity which, however, stems from empathy - a sense of oneness with others. Paradoxically, unless an individual can feel at one with another person, he cannot feel at one with himself (Schafer, R.; 1959, "Generative empathy in the treatment situation", Psychoanalytic Quarterly, 28;342-73. Leites N.; 1971, "The New Ego", New York, Science House). We are supplying on world-wide basis corporate apparel specially designed to project favourably the image of YOUR COMPANY, CLUB or SCHOOL. The choice of material quality, colours, styles, accessories and your logo are exclusive to your requirements. Consult us, and we will help yout to excell above the mediocrity even before your race will start. |
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